Maximize campaign performance with a diversified media mix
Say hello to TV ad buying. Simplified.
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Your audiences are watching TV
It’s more than just a safe bet your target customers are watching. It’s guaranteed.
TV reaches 121 million US homes
Adults aged 25+ average >3 hours of TV per day
Your audiences trust TV advertising. So do digital giants.
Television is considered the premier advertising medium by both brands and audiences alike. Eighty percent of US consumers trust TV ads more than any other form of media – twice as much as online banner, social, and mobile ads.
Even digital giants like Meta, Amazon, and Google – who have the best attribution data available – choose to spend two-thirds of their ad budgets on TV.
That’s because TV advertising delivers an ROI of 300-500%.
Three ways broadcast TV advertising can boost your campaign
Expand audience reach
Broadcast TV advertising offers unduplicated reach at scale, targeting the audiences and markets you want
Boost digital conversions
TV advertising is proven to drive digital conversions by building brand awareness
Optimize campaign budgets
Impression-based buying means you can optimize across channels to reach campaign budget and performance goals
TV ads + digital ads = next-level campaign performance
96%
US household reach
11x
Online engagement
160%
More searches
A balanced marketing strategy is one that employs a variety of tactics to reach prospects at every stage of the customer journey, from awareness and consideration right through to purchase.
While digital ads are extremely effective at the bottom of the funnel, enticing clicks from those ready to buy, broadcast TV advertising reaches 96% of US households, making it unbeatable for driving the brand awareness and trust that will convince prospects to click your
ad over a competitor’s.
Get started with ZingX today
The ZingX advertising platform provides simplified access to broadcast TV ad inventory from thousands of local US stations. ZingX is the only buy-side platform offering direct access to inventory from broadcast TV stations using WideOrbit’s premium sell-side exchange. With technology that automates transaction and campaign optimization processes, ZingX makes buying local broadcast TV simple.
WideOrbit knows advertising
With over 20 years in the industry, WideOrbit brings a Wider World approach to the buying and selling of broadcast and digital media advertising. Our solutions leverage automation to streamline buying and selling for over 6,000 stations and networks that run on the WideOrbit platform, including 90% of local US broadcast TV stations. And it’s those customers who have made us the leader in premium broadcast and digital advertising technology.
Get started today
Please complete the form for your free copy of Three Simple Steps to Diversify Your Media Mix.
"*" indicates required fields
WideOrbit will never share your information. Review our Privacy Policy.
SOURCES:
Video Media Devices and Usage Study
Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
With Display & Video 360, Google Media Lab brings the best of programmatic to its linear TV ad buys
How to Measure ROI for Television Advertising
Average daily time spent watching TV in the United States from 2019 to 2023
Programmatic TV Success: How One Agency Grew Digital Engagement by 11x
Marketing Chart: Which advertising channels consumers trust most and least when making purchases
TVB Insights: Weekly Research & Analysis