Say hello to TV ad buying. Simplified.
ZingX™, WideOrbit’s buy-side advertising platform, provides simplified access to broadcast TV ad inventory from thousands of local US stations. ZingX is the only buy-side platform offering direct access to inventory from broadcast TV stations using WideOrbit’s premium sell-side exchange. With technology that automates transaction and campaign optimization processes, ZingX makes buying local broadcast TV simple.
Get started today
Contact us to discover how easy it is to make impression-based local TV ad buys with ZingX.
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Trusted by audiences and digital giants
Broadcast TV is considered the premier ad medium by both brands and audiences alike. Eighty percent of US consumers trust TV ads more than any other form of media – twice as much as online banner, social, and mobile ads.
And digital giants like Facebook, Google, and Amazon know the power of TV advertising. They have the best attribution data available, but they still spend two-thirds of their ad budgets on TV.
That’s because TV advertising delivers 300-500% ROI.
How broadcast TV advertising improves return on ad spend
Expand audience reach
Broadcast TV advertising offers unduplicated reach at scale, targeting the audiences and markets you want
Boost digital conversions
TV advertising is proven to drive digital conversions by building brand awareness
Improve campaign performance
Effectively target your audience by demo and geography with impression-based buying
Optimize campaign budgets
Impression-based buying means you can optimize across channels to reach campaign budget and performance goals
Discover how easy it is to buy local TV advertising with ZingX.
TV ad buying. Simplified.
Say hello to automatically optimized campaigns
ZingX’s innovative optimizer technology helps optimize buys based on impressions, CPM, and budget, so you can be sure your ads are achieving the broadest reach for the best price.
Impression-based buying
You’re already accustomed to impression-based buying and ZingX speaks the same language, allowing you to target your audiences accurately and effectively.
Accurate reporting
As offers are accepted and spots air, you can review campaign performance against goals.
ZingX for marketers and agencies
Save time and money while maximizing your clients’ return on ad spend.
- Buy directly from local broadcast TV stations with automation that eliminates extended negotiation and approval timeframes
- Impression-based buying means you’re buying audiences, not spots, to maximize budgets
- Access and execute buys with ease – no previous broadcast TV ad buying experience necessary
WideOrbit knows advertising
With over 20 years in the industry, WideOrbit brings a Wider World approach to the buying and selling of broadcast and digital media advertising. Our solutions leverage automation to streamline buying and selling for over 6,000 stations and networks that run on the WideOrbit platform, including 90% of local US broadcast TV stations. And it’s those customers who have made us the leader in premium broadcast and digital advertising technology.
Get started today
Contact us to discover how easy it is to make impression-based local TV ad buys with ZingX.
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